Effective internet marketing seo

Internet marketing SEO has often proved itself to be the key that transforms little websites into profit belching monsters, and thats the truth....ive seen it happen with my own eyes. I admit that internet marketing seo isnt exactly simple but its not that difficult of a task for someone who knows and understands how search engines and their ranking rules work. With this understanding they can then present their website to the search engines in such away that they can not help but list you. After all its their rules, so if you play by them success will follow. The fact is that internet marketing seo is an almost magic way of long term financial succcess. Get it right and bingo!

The tools and methods avaliable to anyone that knows there stuff is almost endless, including some unusual ones. Maybe you have heard of the links development strategy? With this a site can gain top rankings without the use of keyword optimization. Some of these techniques will bring you results within a few short days!

It may suprise you to hear that it dosen't even matter what type of site you have. It is no longer necessary to have a huge mega site. There are people out there (including me) that simply promote a single page affiliate program that brings in 6 figure monthly incomes. Lots of sites these days earn a healthy income from the use of Google Adsense . In fact for many sites, this is their most lucrative source of revenue. None of this however is possible without the necesarry traffic.

This brings use back to Internet marketing SEO. Its VITAL for online sucess.....fact! Without it you can not hope to do better than average, and who the heck wants to be average? Not me....how about you?

Part iv - getting your site indexed in msn

Althoug MSN is lagging behind both Yahoo and Google when it comes to the ways you can get your site indexed, it is still one of the top three search engines, and it should not be ignored.

MSN offers you two different ways to get your site indexed, and you should submit to both. However, before you do that, make sure that you have optimized your website first.

You can get more information on optimizing your site for MSN, as well as tips on search engine optimization, here:

submit-it. com/subopt. htm

The tips that you will find here basically apply to optimizing your site for any search engine, but they are definitely worth the read so that you focus your search engine optimization efforts in a way that will get your site indexed.

As I mentioned before, there are two ways to get indexed by MSN. The first involves submitting to the Intomi index. The Intomi index actually powers the MSN search.

Inktomi is now also part of Yahoo. However, you should still submit your site here. This will allow you to get indexed by hundreds of sites if your site is accepted.

submitit. bcentral. com/msnsubmit. htm

You will need to use a valid email address for your site. Make sure that you use an email account that you actually use so that if there is a problem, you can promptly fix it. You may also need to confirm your submission.

Keep in mind that there are no guarantees on turnaround, and there are also no guarantees that your site will be accepted.

The second part of submitting to MSN is actually submitting to the MSN spider. Rob Benwell, of "Blogging to the Bank" fame, said that he used MSN for his searches when looking for niches, because MSN updates more quickly than either Yahoo or Google, and this was why he used MSN to test his results.

This may be good advice. However, I believe that you should submit manually to MSN for the following reason: this is the number two website on the internet. It gets an enormous amount of traffic, and the traffic that this site brings you can help you with both your rankings, as well as being found by searchers.

ComScore Networworks reports that 48 percent of MSN searchers are more likely to buy, whereas Google searchers are 42 percent likely to buy. Yahoo users are 41 percent more likely to buy. Although these statistics were released in 2005, you can get more information from this site on demographic buying habits of searchers: comscore. com/

Now, you can use the link below to submit directly to the MSN spider:

beta. search. msn. com/docs/submit. aspx

A word of caution here: when submitting to MSN, make sure that you understand the characters in the verification image on this page. You must type them exactly as you see them, or your site won't get submitted.

If your submission is successful, you will see a message that tells you your submission is successful and will ask you if you want to submit another site.

Once you have MSN crawling your site, you shouldn't have to resubmit.

If you follow these steps carefully, you should have no trouble getting your site accepted. Create great content, build links back to your site, and target the correct keywords, and you can get very high rankings.

Is google broken

After spending the last few years posting in search engine optimisation forums I have noticed a growing defeatism from webmasters in relation to natural (organic) search positioning. Google has a number of problems and some of these have hung around for a few months but they are only affecting certain sectors of the index. The hype around these Google problems has led to many SEO companies and webmasters making a statement that their websites are no longer listed because Google is broken. They are also using this excuse both the exclusion of the website from high profile in the Google database and then the lack of activity in relation to improving the website and make it competitive again.

Quite simply the news from the grapevine in general is that Google is broken and so its not our fault your website is no longer listed.

The real picture is very different and it is a lack of understanding and in many cases laziness that is causing the problems for so many websites, SEO expert Shaun Parker has written a paper called: Is Google Really Broken? This is an extremely interesting and informative paper which I would highly recommend.

The document looks at this growing defeatism by webmasters and some SEO companies and the impact it is now having on the industry, it examines grapevine information and the under currents from search engine forums.

Outsource seo vs in-house seo

SEO is becoming increasingly important to all who look to do business and use the Internet as a marketing tool. It is the path in which your market finds your offering. It has become almost a necessity for businesses to incorporate SEO in to their marketing plan. Many companies struggle with the decision on whether to hire a firm or conduct their SEO in-house. Unfortunately many companies lack the knowledge about SEO and assume it will be cheaper for them in the long run to hire someone "in-house". For some companies this may be efficient while others the overlooking the hiring of a professional firm to SEO can be costly. It is as critical to your business’ health as if you were to feel that you could heal a fatal disease yourself because you have access to the Internet and books instead of going to a highly trained physician. Now you laugh and say that would be absurd, but is the growth of your company worth the risk.

Knowledge Versus Cost Versus Time = Your Success

SEO is an ever changing business. Search engines change their algorithm frequently and new rules are put into place. One has to have the resources to find this information and understand how to implement the changes. An SEO firm is more likely to be aware of changes to search engine optimization protocols than an in-house individual. Many in-house individual will focus on developing and implementing your SEO strategies but typically remain in the dark about what goes on outside your organization due to they do not work with other scenarios. Outsourced SEO professionals must perform these same functions while constantly studying the industry, staying current with changing trends and familiarizing themselves with the latest SEO techniques. It is a part of their day to day business and necessary if they intend to compete in the marketplace and wish to survive.

What about cost? Surely the cost of hiring an individual is substantially less than the cost of hiring a company, right? This is a common misconception. Let’s look at it this way. You hire an E-Commerce Marketing Manager whose job is to develop and implements the strategic online marketing plan for an organization. Staying abreast of changes in the online marketing environment to best serve the objectives of the organization and adjusts plans accordingly. They may even be responsible for overseeing other aspects of the website such as the advertising and content components. In most cases the individual will be wearing many hats spreading them thin. His or her base salary according to Salary. com on average would be $85,703. That is $7141.92 a month and roughly $42 an hour. This is for one individual with hopes that they bear positive results. Let’s say they do not. It will take 3 to 6 months to start to truly see if the individual is an asset or not. That is $21,425.76 if you decide to let the individual go in just the third month. Not to include cost of taxes and benefits. And if successful, your company just paid $85,703 per year for SEO.

The average SEO firm charges anywhere from $5500 to $35000 to perform the same task with a staff of highly trained professionals in the area of link building, writing, optimizing, web development etc. Even on the high end you are getting a staff for the entire year for around what it cost you to hire an individual in-house for a quarter. And if it does not bear positive results and you decide to terminate the relationship you will only have lost less than $10,000 if prorated based on the $35000. in most cases you can even get some of that back. This logistically saves you time and money.

Would you agree that having one individual do the job of five is rarely a good idea? Would you feel it cost effective?

Time is another concern with in-house SEO. Will one individual be able to optimize multiple pages, write content, tags, build links, run reports and perform other SEO tasks in a timely fashion? One person can only do so much. Would you agree that time is money? Most SEO firms can do in a matter of days what might take an individual weeks to do. Many companies who use in-house SEO personnel spend more than necessary to get the same amount of work done in a longer amount of time. Once again you have one individual doing many task versus many individuals doing one task effectively.

In any case, is outsourcing the right move for you or your company? Whether you choose to outsource or not, here are a few things to keep in mind:

Do your research by performing a simple cost/benefit analysis on what outsourcing versus in-house SEO will cost. It cost twice as much when you do it wrong the first time.

Results are all that matters. Top rankings for phrases no one is searching for means little, and shouldn't be used as a guage of someone's abilities. Ensure they can provide you with keywords that work for your business as well as a diverse plan of action.

What do others say about the company or individual? Ask for references and check them. But even if they have limited or no reference don’t panic. They still may know what they are doing. Just test them on a small project and see if they bear results for you. This is a true way to measure if they work for you. There are many variables you may not have privilege to in a reference such as their personal relationship or if they were a part of a team that was successful but they contributed little.

Remember, SEO is important to your business growth and time is money one way or another. Do the math and ask yourself what makes sense for you.

About the Author

Jeffery Beale, Jazar Dezign

jefferybeale@jazardezign. com

jazardezign. com

Jeff Beale is a marketing specialist that has worked with planning and implementing marketing strategies for several businesses ranging from independently owner organizations to government and corporate entities. He is known for saving thousands in marketing budgets and increasing growth with the utilization of a diverse online marketing strategy.