Reference books reviewed associated press stylebook

When you write, you likely find yourself wrestling with questions. I certainly do, everything from the proper form of abbreviations to the placement of apostrophes. Ideally, you want to get past those questions quickly, so you can focus on the message, not the writing.

Among the tools that helps us answer questions quickly and consistently are stylebooks: those manuals that recommend certain styles or usage. They come in a number of flavors and you may wish to have all of them on hand. But, more importantly, select one and use its recommendations consistently.

This week we look at the Associated Press Stylebook, a useful and frequently-cited reference work for writers.

As the title suggests, it comes from the people at the Associated Press (AP) wireservice, and serves journalists and mass-media writers. By way contrast, the Chicago Manual of Style (to cite another important reference book) serves academics and others who write formally, as well as book writers, editors, and publishers.

The AP Stylebook emphasizes usage of commonly cited names, events, and language. For example, under the listing for assassin, it explains the proper use of three similar concepts: 'assassin,' 'killer,' and 'murderer' (in case you were wondering, the AP book defines an assassin as a politically motivated killer, a killer as anyone who kills with any motive, and a murderer as a killer who has been convicted in a court of law).

Since journalists must contend with the pressure of deadlines, this book is laid out like a dictionary, with the entries in alphabetical order. Each entry is brief and deals with issues that journalists would face in everyday writing.

Many entries provide a standard for capitalization, spelling, use of abbreviations, and other useful information. Rules for grammar can be found under headings such as 'Possessives'.

Incidentally, many other news organizations, in the U. S. and other countries, have their own style guides. In Canada, for example, there's the Canadian Press stylebook. So, if you're writing for a particular wire-service or news organization, check to see if they have their own style guide.

The Associated Press Stylebook comes in two flavors: 'The Associated Press Stylebook and Briefing on Media Law,' and 'The Associated Press Stylebook and Libel Law.' The latter is as readily available as the former. Check your bookstore for details.

6 tips for your first jab at creative writing

The world of creative writing is an ever expanding one as stories or genres continue to evolve in a natural reaction to the changes in time. Having confirmed writing skills, however, is not enough to succeed in creative writing. Having passion for it is more important than having technical expertise. Love for creative writing, and not adherence to the grammatical elements, is what will ultimately guide you to doing things properly and successfully.

6 Tips for Your First Jab at Creative Writing

Don’t Stop Reading – It’s impossible to become a writer, much less a creative writer, without being a reader first. Discovering your love for writing shouldn’t stop you from further devouring reading materials but should instead encourage you to diversify your taste. If you want to become good in creative writing, you need to broaden your horizons. Don’t limit yourself to reading one genre because this can only provide you with limited knowledge. If you want to improve, read everything that you can get your hands on.

Don’t Stop Learning – You can ask Stephen King, Danielle Steele, Dan Brown, and JK Rowling, and all of them will surely tell you that they’re not perfect writers and will never be. No one can be perfect in any way, and if you allow your writing to stagnate, readers will soon get bored with your work. Of course, before you can continue learning about creative writing, you first have to acknowledge the fact that your writing is definitely imperfect. Get past your ego if you want to be a successful creative writer.

Choosing a Topic – You’ve heard countless people tell you that to be a successful writer, you need to write about you know, and that’s true. But more importantly than that, you have to write about something you love or something you hate, just as long as it’s a topic that arouses passion in your heart and brings your pen aflame! If you find something that interests you but you don’t have adequate knowledge about then research it by all means! Research, research, and research, until you can safely say that you’re writing something you know and love.

Build Your Vocabulary – True enough, Ernest Hemingway earned fame by using poignantly – but sometimes brutally – simple words for narrating events in his stories. But building your vocabulary surely wouldn’t hurt, would it? Broadening your vocabulary and discovering its etymology can be one of the ways for you to develop a story idea or an effective way of setting the tone or mood for a particular chapter. But more important than that, building your vocabulary will reduce the instances when you can’t just quite say the word you want but it’s already in the tip of your tongue.

Don’t Let It Get Away – If an idea suddenly occurs to you, and it seems excellent for a future story, write it down. If you’re walking down the street and you suddenly think of a good dialogue for your characters, write it down. Don’t let anything get away because the human mind is a tricky thing, and it might be impossible for you to recall exactly what occurred to you just three minutes ago. Good story ideas are a dime in a dozen, but great ideas are definitely few, and who knows if what you’ve written down will one day become one of the latter?

And last but not the least, NEVER STOP WRITING. Don't make publication of your work the ends and means for your writing. Write because you love to write!

Save the planet hug a clam

It has become obvious to all but the most unrelentingly stubborn apologists for the oil industry that we now stand at a pivotal moment in the history of our planet. As much fun as it would be to make fun of Al Gore's pretentious drawl and expanding bald spot, none of us can afford to ignore his clarion call for global change. With humankind's carbon footprint leaving a catastrophic impact upon Mother Earth, it is the sacred responsibility of every citizen to make a change for the better. We can all agree on that much, but the next question is a lot thornier: How exactly do you start?

As in so many vital areas of life, when confronted by a monumental task it is beneficial to start with something small. In other words, begin by taking a "micro" view of your "macro" problem. Numerous studies have indicated that the more we are taught to respect and even love the tiniest creatures, the deeper connection we will feel to the planet at large. So if you're looking to address climate change in your own way, you might want to start by picking up a copy of Fables From the Mud by Erik Quisling. This book, simple in structure yet profound in implication, illuminates the plight of Earth's smallest inhabitants in a style that will make you laugh even as your empathy expands.

The first thing you are apt to notice about Fables is the fluid interchange between illustrations and text. This book has been designed with such a graceful simplicity that you could easily read it cover to cover in a single sitting. Indeed, once you've gotten a sense of its sharp humor and cerebral charms, you may be tempted to consume the whole thing while in the middle of a crowded book store.

Try to avoid this temptation, as you will find Fables to be a veritable banquet of philosophical speculation and belly laughs. How in God's name, you may be wondering, can one book offer such seemingly incongruous rewards? The answer to that question is the secret of Quisling's triumph. He has crafted three distinct but thematically connected tales, focusing on some of the Earth's least respected inhabitants: a clam, an ant, and an earthworm. Against all expectation, Quisling turns these lowly invertebrates into heroes of truly epic scale.

By infusing so much ambiguous life and recognizably human foibles into its three-pack of protagonists, Fables allows readers to understand these creatures as reflections of ourselves. Laughable as the clam's frustration with the emptiness of his existence might seem, is our own periodic despair any less ridiculous? It all comes down to a matter of perspective, which seems to be one of Quisling's primary lessons.

After reading this timeless book, you may find yourself thinking twice before stepping on the next ant you see crossing the sidewalk. He's a guest on this ailing planet, just like you. And for all you know, he might be in the middle of an heroic struggle worthy of mention in a book Fables From the Mud.

How to write a salesletter easily

If you want to sell something on the internet you might need to write a salesletter. A salesletter is a one page website which tells people about your product, and why they should buy it.

You could study a few books to learn how to write great salesletters, but if you are a beginner you might get confused in this way. It’s a better idea to buy one good book and try first learning from it. Then you might get another book. But it takes time, so in the meantime you can read this article and it should be enough to write a good salesletter. To be successful at internet marketing you need to first learn a little bit, and then take action. You will learn by doing it. It’s the best way to learn. So let’s learn the basic steps of writing salesletters.

First, read some other salesletters about similar products as yours. Of course, don’t copy or plagiarize, but you get some good ideas and get inspired.

Second, write an interesting headline. The headline is very important. If the headline doesn’t catch people’s interest, they won’t read your salesletter, however interesting it is.

Write the headline in red, black or blue and use bigger font than for the rest of the page.

Third, tell a story. Tell about some problems people have in your niche. Then tell them how the thing you are selling can solve their problems.

Fourth, using bullet points or lists, tell people about all the benefits of your product. Write about as many benefits as you can.

Fifth, finish your newsletter calling for action. It means that you need to tell people to “buy now”. You need to tell them also why they should “buy now” Try to find some good reasons why they should act now. Otherwise people will procrastinate.

You can also make your salesletter better if you use the word “you” often. Use it more often than “I”, “we” or “us” combined.

Make your salesletter simple. The background should be white. Most of the text should be black. Use other colors to emphasize certain phrases.

Use a lot of “buzz phrases”, in proper context, that are important to your niche. Make these words more visible by highlighting or underlining them, or make them bold, italic, etc. But don’t overemphasize. Be selective. Emphasize the most important phrases only.

Don’t use caps too much. Don’t use too many images either. Better none, than too many.

Offer money back guarantee. It will increase your sales conversion.

To make people “act now” offer some bonuses.

Be honest; don’t over-exaggerate the benefits of your product.

Don’t try to make your salesletter perfect at first. Just write it, and then you can work on improving your salesletter.

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